You can be the hero, villain, victim, or guide of your own story... So tell me, what does that have to do with a course on online punditry? I explain what all that means along with the mindset we will use to tackle this course going forward as you go from zero to hero in the following twelve lessons.
It is tough trying to get ahead of stiff competition regardless of what field you are in. When you are a small business owner or entrepreneur however, the stress can be a bit more intense.
So of all the things you can be doing to push your business forward and build your brand and reputation, why should you start a podcast?
5. I Bet None of Your Competitors Are
Podcasting is nothing new, but too many people the process just seems mysterious and difficult. The truth is, its freaking stupid easy. Literally anyone can start a podcast in less than an hour if you just Google a few basic tutorials. The difference between you and your competitors is they are stuck, utterly paralyzed by fear of the unknown while you are a proven doer (I mean you're reading this blog right? You're a winner in my book). A podcast is something that will separate you from them instantly, and customers will notice.
4. Reach Out to New Customers
Speaking of customers, podcasting as a platform has millions of listeners daily in the United States alone, surely one of those millions may be interested in learning or even hiring you and your services. Apart from the cost of hosting on a site like Soundcloud or Podbean, you can reach out to hundreds of listeners overnight just by publishing a single episode.
3. Builds Your Name ID
"I think I've heard of you before" you'll hear more than once. This podcast has the ability to be shared and listened too by people you might not meet otherwise, and by being a content creator you amplify the odds of your name echoing to social circles it might not have otherwise.
2. Leaders Speak, Followers Listen
I went from blogging to podcasting and eventually speaking in front of large crowds and publishing my own book. I wasn't anything special, nor the best looking or smartest in my field. The difference is I developed a voice and built an audience and brand from scratch and others didn't. I put my opinions out there, built them up and defended them when I was put on the spotlight, but all that did was make me a thought leader in my field. By being active and developing a voice, that shows leadership and will attract others to follow you.
1. Free Money
By simply paying for the cost of hosting which is probably averaging around $120 a year, you could potentially reaching thousands, if not millions of people per episode if you play your cards right. Each of those downloads is a person, and each person can become a potential customer, so what are you waiting for?
After months of prep and reorganizing, I am so excited to begin publishing lessons exclusively here on Patreon starting November 1st! This will give me the opportunity to regularly keep in contact with you and follow your progress, as well as continuing you to give you amazing lessons on other topics such as:
What brought me from random blogger to successful podcaster, and eventually an Amazon bestselling author? My story might shock you a bit, and my journey will certainly make you ask "how did this happen?" So I'll take a few minutes to fill you in on that crazy tale while also explaining what you can expect out of this course.
1. Join and Lead the Conversation You're Already Having! (Podcast, Blog, Worksheet)
What are you so passionate about that you just want to leap from the audience and onto the stage? Let's narrow down what you are passionate about and why you want to lead the conversation you are already joined in on.
2. Putting Together Your Backpack (Blog, Worksheet)
What do you think are your limitations to getting started? What resources do you have at your disposal already. This lesson is all about assessing your "social environment" and "putting together your backpack."
3. Maximizing Your Existing Networks and Widening Your Existing Circle (Blog, Worksheet)
What separates acquaintances from friends and friends from resources? How do you find the people who will help take you places without seeming creepy or bothersome?
4. Creating Your Social Media Fortress (Podcast, Worksheet)
To Facebook or not to Facebook? Finding the platforms to double down on and the platforms to grow on.
5. Finding Your Medium (Podcast)
Some of us have a face for radio, so let's find the medium best for you.
6. Finding Reputable Platforms (Podcast)
Alternative media and mainstream media are more similar than you think, and what looks like a great place to build a portfolio might be a dead end or reputation killer.
7. Reaching out to Publishers and Editors (Blog, Worksheet)
First impressions matter, so lets go through the process of what you need to do in order to make your first impression rock.
8. Keeping Down Mr. Hyde (Podcast)
Your biggest critic and ultimate enemy is staring you right in the mirror. Here we will discuss how to keep your ego in check, tame the "black dog" and the importance of self-care.
9. Find, Engage, and Activate Your Audience (Podcast)
You can't cross the sea without a boat, and you can't be a commentator in motion without an active and engaging audience. Learn how to build a relationship with your audience that will take you places.
10. Monetizing Your Content (Podcast, Worksheet)
We all do this for the love of doing so, but money is awesome too, let's learn how to make it and make it consistently.
11. Keep Reading or Die (Podcast, Worksheet)
"If you stop reading you die" New York Times bestselling author Pat Robertson once said. Learn the importance of developing a scholar's mindset.
12. The Importance of Finding a Mentor (Podcast)
You have potential, now take the journey you were meant to! But every Spider-Man needs an Iron Man, and every Arthur has a Merlin, understand why.
Summary of the course and final thoughts.
For any questions about this course please email me at firstname.lastname@example.org.