It is tough trying to get ahead of stiff competition regardless of what field you are in. When you are a small business owner or entrepreneur however, the stress can be a bit more intense.
So of all the things you can be doing to push your business forward and build your brand and reputation, why should you start a podcast?
5. I Bet None of Your Competitors Are
Podcasting is nothing new, but too many people the process just seems mysterious and difficult. The truth is, its freaking stupid easy. Literally anyone can start a podcast in less than an hour if you just Google a few basic tutorials. The difference between you and your competitors is they are stuck, utterly paralyzed by fear of the unknown while you are a proven doer (I mean you're reading this blog right? You're a winner in my book). A podcast is something that will separate you from them instantly, and customers will notice.
4. Reach Out to New Customers
Speaking of customers, podcasting as a platform has millions of listeners daily in the United States alone, surely one of those millions may be interested in learning or even hiring you and your services. Apart from the cost of hosting on a site like Soundcloud or Podbean, you can reach out to hundreds of listeners overnight just by publishing a single episode.
3. Builds Your Name ID
"I think I've heard of you before" you'll hear more than once. This podcast has the ability to be shared and listened too by people you might not meet otherwise, and by being a content creator you amplify the odds of your name echoing to social circles it might not have otherwise.
2. Leaders Speak, Followers Listen
I went from blogging to podcasting and eventually speaking in front of large crowds and publishing my own book. I wasn't anything special, nor the best looking or smartest in my field. The difference is I developed a voice and built an audience and brand from scratch and others didn't. I put my opinions out there, built them up and defended them when I was put on the spotlight, but all that did was make me a thought leader in my field. By being active and developing a voice, that shows leadership and will attract others to follow you.
1. Free Money
By simply paying for the cost of hosting which is probably averaging around $120 a year, you could potentially reaching thousands, if not millions of people per episode if you play your cards right. Each of those downloads is a person, and each person can become a potential customer, so what are you waiting for?